Marketing Strategy
Turn more guests into loyal customers
Use a tailored Marketing Strategy to attract the right guests, increase direct bookings and drive consistent revenue growth.
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Identify target audience and tailor campaigns to their needs
Boost visibility with SEO, social media and paid ads
Track performance to refine and optimise results
We have an expertise
Depending on the specific type of hotel, we use a different marketing approach.
Each hotel type requiresa distinct development approach, considering the system load requirements.
City Hotels
When working with city hotels, we pay special attention to location, comfort and service. Promotion prior here are Paid Ads, multilingualism, SEO, SMM, etc.
Resort Hotels
When working with resort hotels, we focus on relaxation, family and quality leisure. Promotion prior: Seo/blog, Paid Ads, SMM, multilingualism, etc.
"If your marketing strategy isn’t your strongest digital asset, you risk losing your audience to competitors – as quickly as guests change their booking for a hotel with complimentary all-day spa treatments".
Dima Kovpak
Founder & CEO at Perf Agency
Benefits & features
Increase direct bookings and reduce OTA costs with a winning Marketing Strategy
Our systematic and results-driven approach ensures your hotel attracts more direct bookings. With a clear action plan tailored to your needs, we help reduce OTA costs and build lasting guest relationships.
Attracting the right audience
Target audience analysis ensures marketing efforts focus on guests most likely to book, saving time and maximising revenue.
Boosting website visibility
SEO, targeted advertising and social media strategies drive traffic, improve online visibility and encourage guests to book directly.
Creating ads that convert
Carefully crafted ads highlight the hotel’s unique features and compel potential guests to choose direct bookings over third-party platforms.
Attract with quality content
Professional articles, virtual tours and travel tips position the hotel as a trusted choice, building connections with future guests.
Recognition through your hotel's identity
A customised approach ensures your hotel stands out by showcasing its distinct values, services, and guest experiences.
Maximising results with data
Advanced analytics measure campaign performance, enabling continuous optimisation to drive bookings and reduce dependency on OTAs.
Numbers talking
We provide you with tools to monitor our effectiveness
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Hello, I’m Dima, the founder of Perf Agency. I support businesses in achieving success through tailored marketing strategies. Think of me as your digital five-star concierge, focused on optimising bookings and enhancing guest experiences with precision and expertise.
I have 15 years of experience as a digital marketer, with a decade dedicated to the short-term rental industry. My journey into hotel marketing began by tackling the same challenges that hoteliers face today: attracting loyal guests, boosting visibility, and increasing booking conversions.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Portfolio
Proud to support hotels in reaching outstanding results
Aqua-park Zatoka
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Orange Hotel
Successful Brand Launch and Market Entry
Type
Business Hotel
Клиент
Новый бизнес-отель «Orange», занимающий первые три этажа крупного здания. Отель включал также конференц-зал.
Как клиент нас нашёл
Нас привлекли знакомые из архитектурного бюро, для которых мы ранее оказывали маркетинговую поддержку. Они занимались архитектурой и дизайном для этого отеля, после чего заказчик обратился напрямую к нам для разработки брендинга и сайта.
Orange Hotel
Исходные условия
У клиента не было никакой визуальной идентичности:
отсутствовал логотип;
не были определены фирменные цвета;
имелись только рендеры дизайна отеля от архитектурного бюро.
отсутствовал логотип;
не были определены фирменные цвета;
имелись только рендеры дизайна отеля от архитектурного бюро.
Задачи, поставленные клиентом
- Создать с нуля фирменный стиль, который подчеркнёт деловой, но при этом современный, стильный и узнаваемый характер отеля.
- Разработать веб-сайт в соответствии с фирменным стилем и общей концепцией отеля.
- Разработать веб-сайт в соответствии с фирменным стилем и общей концепцией отеля.
Исходные условия
У клиента не было никакой визуальной идентичности:
отсутствовал логотип;
не были определены фирменные цвета;
имелись только рендеры дизайна отеля от архитектурного бюро.
отсутствовал логотип;
не были определены фирменные цвета;
имелись только рендеры дизайна отеля от архитектурного бюро.
Задачи, поставленные клиентом
- Создать с нуля фирменный стиль, который подчеркнёт деловой, но при этом современный, стильный и узнаваемый характер отеля.
- Разработать веб-сайт в соответствии с фирменным стилем и общей концепцией отеля.
- Разработать веб-сайт в соответствии с фирменным стилем и общей концепцией отеля.
Orange Hotel
Срок выполнения
3 месяца
Результаты проекта
- Успешный запуск бренда и сайта с абсолютного нуля.
- Клиент полностью удовлетворён работой и своевременно оплатил проект.
- Быстрый рост загрузки отеля до запланированного уровня.
- Активное интернет-присутствие и рост узнаваемости отеля среди целевой аудитории.
- Клиент полностью удовлетворён работой и своевременно оплатил проект.
- Быстрый рост загрузки отеля до запланированного уровня.
- Активное интернет-присутствие и рост узнаваемости отеля среди целевой аудитории.
Our Services
Boost Conversion, Engagement and Retention with Data-Driven Strategies
Marketing Strategy
Pay-per-click campaigns to drive targeted traffic, maximise ROI and control costs. Attract the right audience effectively.
Branding
Bespoke branding solutions, including logos, guidelines and designs, to enhance your hotel’s identity and attract loyal guests.
Paid Advertising
Precise targeting and engaging ad formats designed to increase bookings, attract more guests and maximise budget efficiency.
Analytics & Tracking
Advanced tools to monitor user behaviour, track key metrics, optimise website performance and boost conversion rates.
SEO
Optimised strategies to boost visibility, attract traffic and increase bookings. Stay ahead of competitors in search results.
Website Development
Tailored hotel websites with seamless booking integration, mobile optimisation, and user-friendly design to boost conversions.
Content Marketing
SEO-optimised content to highlight your hotel’s features, engage guests and drive bookings. Strengthen trust with valuable and relevant information.
Not sure of what you need? It’s ok!
Get a free consultation with Dmytrо Kovpak, founder and CEO of Perf Agency, to find the best strategy for your hotel.
Got questions or suggestions? We’re here to help!
Fill out and submit this form, or simply reach us anytime via email info@perf-hotels.co.uk or use phone number: +44 773 77 58 670